Operate
Senior operating leadership, clear priorities and accountable follow-through.
Let's talk 
Erithacus / Fractional COO
Built onprinciple.
Operate. Build. Invest.
Personally delivered fractional COO leadership for founders, owners and boards. Robin Whatling works alongside your team to turn strategy into clear priorities, accountability and delivery.
People.
Businesses.
A brighter tomorrow.
ScrollBusinesses.
A brighter tomorrow.
How we work
Practical leadership
for meaningful progress.
Build
Stronger management routines, systems and organisational capability.
Invest
Selective, individually agreed equity or success-linked participation where Robin contributes materially.
Our principles
Clear principles.
Practical leadership.
01
Integrity
We do what we say, and act with consistency.
02
Accountability
We take ownership and deliver on commitments.
03
Judgement
We combine experience and objectivity to make better decisions.
04
Respect
We value people, perspectives and long-term relationships.
The founder
Robin
Whatling.
Robin is an experienced operator and trusted adviser to founders, owners and boards. He brings calm, commercial judgement to complex moments — creating the clarity, cadence and confidence needed to move a business forward.
Experience.
Perspective.
Partnership.
Progress.
Perspective.
Partnership.
Progress.
Selected experience
Making good businesses
more valuable.
01
Built and led operating functions through periods of rapid growth and change.
02
Created management systems that turn strategic intent into consistent delivery.
03
Worked alongside founders and leadership teams across multiple sectors.
Let's talk
Start with a conversation.
If you're exploring a fractional COO, strategic support or investment, let's talk about what would make a real difference.
Better businesses.
Brighter tomorrows.
Brighter tomorrows.